B2B product marketing and GTM experience.

Marketing Lead (Product Marketing & GTM)

bloXroute

Owned marketing strategy and execution for blockchain infrastructure products serving developers, traders, validators, and institutional customers.

• Led positioning and go-to-market work for Validator Gateway, which reached 19,000+ participating validators within three months.
• Conducted research with approximately 60 customers and prospects to inform messaging and product priorities.
• Generated more than $1M in attributed annual sales pipeline through web, content, and events; nine annual conference side events contributed more than $500K in closed revenue.
• Built a customer advocacy program that published several stories, including GMGN, for use across sales and marketing. Created sales enablement used by six salespeople, contributing to a 32% improvement in win rate.
• Led purchasing-portal UX and messaging updates that helped improve checkout completion by 23%.
• Managed email nurture for a 20,000-lead database and led SEO, content, and campaigns, helping grow website traffic approximately 250% and social reach 133%.
• Managed an approximately $60K annual marketing budget, one direct report, and an external design vendor.

Senior Marketing Manager (Product Marketing)

Scrib3

• Led product, digital, and content marketing for six emerging-technology client accounts representing approximately $800K in annual recurring agency revenue.
• Led launch positioning, marketing copy, press, partnerships, and acquisition campaigns for Gondi, an NFT lending platform.
• Developed positioning, personas, go-to-market plans, and sales-enablement materials, working directly with founders and executive teams.
• Expanded client accounts through performance analysis, strategic recommendations, and executive quarterly business reviews.

Product Marketing Manager

xToken

• Led positioning, launch campaigns, content, and partner marketing for xToken Terminal, helping the platform surpass $10M in total value locked.
• Built a pipeline supporting 20+ protocol and ecosystem partnerships; personally sourced and closed approximately half.
• Secured nearly $1M in grants from the Uniswap Foundation, Arbitrum, and Optimism to support adoption and liquidity-incentive programs.
• Implemented CRM and funnel tracking to organize partner acquisition, monitor conversion, and support repeatable outreach.

Senior Consultant

Forrester Research

• Progressed from Research Associate to Senior Consultant across research, analytics, and advisory roles.
• Scoped, sold, and delivered more than $700K in marketing and customer-experience consulting annually as a Senior Consultant.
• Conducted customer segmentation, persona, and competitive research for enterprise clients, informing marketing strategy and executive decisions.
• Managed six to eight concurrent engagements, coordinating client stakeholders, research teams, deliverables, and timelines.