Independent work

Products, communities, and experiments.

Outside my core roles, I've built products and communities that give me another way to practice positioning, launches, and audience development.

01Founder · AI & crypto research

DREAM

Built and launched an AI-driven crypto research project, owning positioning and go-to-market execution.

02Founder · Brand & community

New Blast City

Founded an NFT project combining brand development, community building, and ecosystem partnerships. Received a Blast ecosystem grant.

03Co-founder · Community strategy

UNDRGRND DAO

Co-founded a Web3 community bringing together investors, creators, and builders around research and emerging projects.

04Marketing · Gaming

Knights of the Ether

Led product marketing and campaign execution for a gaming brand, including the Veil of Winterfell event.